This post will go over various tips on prospecting in Network Marketing that I’ve had success with.
Network marketing is a great business that can provide financial and time freedom. However, you are out of business if you don’t know how to prospect effectively.
What is Prospecting?
Prospecting is one of the first steps in Network Marketing to determine who will be your business partners or product customers. The process consists of identifying potential customers or business builders to join you in your Network Marketing business. The goal of prospecting is to develop a database of likely customers and then communicate with them in the hopes of converting them from potential customers to current customers.
What’s The Difference Between Marketing And Prospecting?
Marketing is what you do when you want someone to reach out to you through your marketing methods without you having ever spoken to or met them. With marketing, someone reaches out to you based on something you have done to get a response from them.
Prospecting is when you reach out to someone directly either by phone call or on social media. With prospecting, you make direct contact with the person. The most successful Network Marketers employ a combination of marketing and prospecting.
Who Are You Prospecting To?
Before you start any type of prospecting in Network Marketing, make sure you know who you are prospecting for. Who is your ideal prospect?
One of the most important things to learn about prospecting is who to prospect to. All too often people think they should be prospecting to everyone that breathes. This is the wrong approach to prospecting if you plan on being successful.
A better approach is to really narrow down exactly who your ideal customer is and prospect them. The secret is to really narrow down your ideal prospect by classifying your ideal customer. It doesn’t matter if you are promoting the products or the business opportunity you need to narrow down and target your ideal prospect.
Here are some things you need to know about your ideal prospect.
- Special group affiliations
- Have they been a Network Marketer before
- Are they a buyer
These are just some of the important pieces of information that will help you narrow down who your ideal customer is. This information is available through various buyer’s lists online and or simply by buying leads online.
The point is your prospecting will be much more effective if the people you are prospecting are interested in what you have to offer.
If the product you are promoting through your Network Marketing company
Direct Mail Prospecting.
You can use direct mail postcards and letters the same as you would calling people to prospect. You can say exactly what you want to say and get your message directly to them so they can take action.
The best part about direct mail is it’s duplicatable and can be done by everyone on your team.
Calling Home Business Seekers.
This method of prospecting is one I’ve witnessed a lot of people use to build a solid 6-figure income. You are calling people that have already raised their hands interested in a home-based business.
I call these people and ask them simple questions to determine if they are someone I want to invite into my business.
Why Do Some People Have A Hard Time Prospecting
Some people have a hard time prospecting because they are afraid of what people will think of them. Before I was proficient at prospecting I was afraid to contact people. I was afraid of what my prospects would think of me. I was also afraid of what my friends and family would think if they discovered what I do. Because of the negativity surrounding affiliate marketing and network marketing I didn’t want people to affiliate me with those ‘types’ of businesses.
My fears were based on false assumptions and false evidence. My fears were mostly because I lacked the necessary skills to prospect like a professional. After I learned how to prospect and knew I was good at it I lost my fear of prospecting.
Want to Get Better At Prospecting
If you want to get better at prospecting in Network Marketing and would like more tips and resources for better prospecting simply send me an email. I provide free training for people who are interested in getting better and are willing to put in the work.
Regardless if you are interested in Network Marketing, Affiliate marketing, sales, or real estate you will need an effective way to market your products and or services.
Prospecting in network marketing should be done in an ethical manner. I don’t know about you but I get sick and tired of all the ads and videos promoting the get-rich-quick method of building an online business. Unfortunately, people fall for this type of stuff because they are looking for an easy button. The only way I have found to build an online business that’s worth staking your reputation on is to do it ethically. Promote products and services that you truly believe in and offer a 100% money-back guarantee so no one gets hurt financially.
A big part of my philosophy for prospecting in Network Marketing is to be upfront and sincere about what you are offering.
Want to get better at prospecting in Network Marketing, Affiliate Marketing, or other online business? simply email me at firstname.lastname@example.org and I will send you some free resources. Be sure to mention you are looking for free prospecting information.